VELO VODNO CITY OF SKOPJE

On Mount Vodno, the City of Skopje introduced a newly built bicycle path. The role of Chapter 4 Macedonia was to organize all communication with the public. In the process, Chapter 4 implemented the project through the following activities:

• Communication strategy

• Social media management (communication and content writing and design)

• Relations with the media (invitation, announcement to the public, clipping of announcements, statement to the media)

• Organizing and implementing events

• Coordination with stakeholders

• Live video transmission of the opening (cameras on the scene and footage from a drone)

• Taking pictures

The event was covered by:

• 3 national TV broadcasters

• 45 digital media

• 272,872 reach on social networks